About Wind River Outdoor Company

Wind River Outdoor Company (WROC) is Wyoming's premier specialty outdoor retailer. Nestled in the picturesque town of Lander, Wyoming; a major gateway to the Wind River Mountain Range and all the hiking, fly fishing and hunting one can dream about. WROC is dedicated to providing high-quality outdoor gear and apparel to adventurers, hikers, climbers and outdoor enthusiasts. Customers far and wide trust WROC for expert advice and top-notch products to support their outdoor pursuits and as a result, we take pride in curating the best selection of gear, clothing, and footwear, ensuring our community is well-equipped to experience Wyoming's rugged wilderness.

Position Overview

We are seeking an enthusiastic and experienced Sales Lead to join our dedicated team. As the Lead Salesman, you will play a crucial role in creating a memorable and outstanding shopping experience for our customers. You'll lead by example on the sales floor, guiding both customers and team members while ensuring that our store maintains high standards of service and product knowledge. Your leadership and passion for the outdoors will directly contribute to the success of Wind River Outdoor Company.

Key Responsibilities

• Provide exceptional customer service by assisting customers with product selection, offering expert advice, and ensuring their needs are met.
• Lead and inspire a team of sales associates, fostering a collaborative, fun, positive, and high-energy store environment.
• Collaborate with new and existing sales team members on product knowledge, sales techniques, and store policies to ensure top performance and customer satisfaction.
• Maintain an in-depth understanding of our product offerings, including outdoor gear, clothing, footwear, and accessories.
• Help manage the sales floor, ensuring that it is well-organized, stocked, and visually appealing to enhance the customer experience.
• Assist customers with purchases and product inquiries.
• Drive sales goals by actively engaging customers, recommending products, and promoting in-store promotions or seasonal sales.
• Assist with inventory control, including restocking, organizing, and reporting product levels.
• Provide leadership and support during peak business hours, including weekends and holidays.
• Collaborate with the management team to improve sales strategies and contribute to store-wide goals.
• Stay informed on the latest outdoor gear and apparel trends, ensuring our offerings remain competitive and relevant.

Qualifications

• Retail sales experience, preferably in outdoor gear, apparel, or a related field.
• Strong leadership skills with experience managing or mentoring a sales team.
• Passion for outdoor activities, such as hiking, camping, climbing, or skiing, with knowledge of outdoor gear and apparel.
• Excellent communication and interpersonal skills to connect with customers and staff.
• Proven ability to meet or exceed sales goals and provide exceptional customer service.
• Strong organizational skills and the ability to multitask in a fast-paced environment.
• Ability to work flexible hours, including weekends and holidays, in a dynamic retail environment.
• Proficient with point-of-sale systems and inventory management.
• Positive attitude, reliability, and a strong work ethic.
• Ability to handle customer concerns with professionalism and diplomacy.
• A love for Wyoming's outdoor spaces, and familiarity with the Wind River Mountain Range is a plus!

What We Offer

• Competitive salary, based on experience as well as bonus potential driven by goals and objectives.
• Room for advancement.
• Generous gear allowance program in which staffer is able to get FREE outdoor equipment.
• Employee discounts on outdoor gear and apparel.
• A collaborative, community-focused work environment.
• The chance to work in one of Wyoming's most beautiful outdoor locations, with access to the Wind River Mountain Range and all it offers.