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Summer sun + high altitude =

Double the UV DAMAGE!

According to Rocky Mountain Urgent Care & Family Medicine, research shows that for every 1000 feet of elevation, UV intensity also increases by a factor of 8 to 10% (RSMB 2018). 

This results in an approximate 100% increase in UV intensity from sea level to 10,000 feet. THAT MEANS TWICE THE SUNBURN IN THE SAME AMOUNT OF TIME!

NOT TO WORRY however, as WROC has what you need to stay comfy and cool all the while remaining completely sun burn free! 

WROC SUN ColLECTION